According to a recent McKinsey research paper:
Most job growth in mature economies involves complex interactions, not routine production or transaction work.
Just as the factory-like production of goods and services is on the decline, the need for factory-like coordination and management is as well.
We are coming out of an era in which the most successful companies were those that produced consistent numbers over time. Consistent quality or in other words predictability was the number one value driver. These companies were favorites on the global stock markets and loved by employees for the job security they offered.
We now see this same predictability accomplished by using automation and standardization. But more important it is not sufficient anymore. Customers expect a lot more.
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